Ariel – Cada Gota Cuenta
September 19, 2007
Spanish for “each drop counts”.
Aim
To create environmental awareness about the water scarcity/desertization issue and to get as many people as possible signed to the cause. To position Ariel as an eco-conscious brand.
The website managed to attract a huge amount of traffic and got over 40.000 users registered and signed for the cause. 40.000 euro were donated to UNICEF and destined to help build a water purifying plant in Haiti.
Tasks
Art direction, photo manipulation, flash animation and layout. I had to retouch lots of photos to merge the cool details into one ‘perfect’ looking image. In some cases, i had to use 8-9 different photographs in order to achieve the desired result.
Samples
Click to view full size.
Link to the original site: Ariel Cadagotacuenta.com. Unfortunately, they have re-designed it :(
