Galderma Cetaphil website

Aim
To rework and restyle the Cetaphil for the Spanish market. The mother brand is Galderma, an international company specializing in cosmetics.

Tasks
Art direction, icons, flash.

Samples
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Ariel – Cada Gota Cuenta

Spanish for “each drop counts”.

Aim
To create environmental awareness about the water scarcity/desertization issue and to get as many people as possible signed to the cause. To position Ariel as an eco-conscious brand.

The website managed to attract a huge amount of traffic and got over 40.000 users registered and signed for the cause. 40.000 euro were donated to UNICEF and destined to help build a water purifying plant in Haiti.

Tasks
Art direction, photo manipulation, flash animation and layout. I had to retouch lots of photos to merge the cool details into one ‘perfect’ looking image. In some cases, i had to use 8-9 different photographs in order to achieve the desired result.

Samples
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Link to the original site: Ariel Cadagotacuenta.com. Unfortunately, they have re-designed it  :(

Christmas Codorniu

Aim
To create an elegant website for the users to get to know the “Anna” and “Non Plus Ultra” Codorniu product lines. Additionally, to create a beatiful application through which the visitors were able to send a custom Christmas e-card.

Tasks
Art direction, design, flash animation and layout.

Samples
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Unfortunately the website was a Christmas-themed promotion and is no longer online. I have some swfs stranded within my drives, and i promise to upload some when i get myself to do a bit of the old disk-cleaning.

Caja Madrid CMCOOL

Aim
To redesign and re-engineer the Cajamadrid Joven (the youngster-oriented branch of the spanish bank Caja Madrid) website, hoping to improve the user experience and attract more in-target traffic. To rework the content section, make it more interesting and enticing for young audiences.

Tasks
Concept, Art direction, rewriting of the website’s style guide, flash animation.

Samples
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Link to the original website: Caja Madrid CMCOOL

Mr. Rude vs Mr. Sexy

A concept draft that finally didn’t make it into the production stage. It depicts both archaeotypical males in their 30s: the rude, unsensitive, unhygienic masculine guy and the classy, metrosexual, cuisine-expert type.